The Good Intentions Kit is special sampler kit with Pinrose's eight core scents. An added dose of self-care is all you need to keep a positive mindset throughout the day. Each scent is paired with a different Good Intention that you can use as your daily affirmation.
This campaign focused on each scent and intention to reintroduce and educate each scent to consumers. The moodboards, ingredients and energy of the imagery "showed" each scent. The homepage, emails series and social media shared the same messaging and imagery.