Event Design & Production

I have always dreamed of being a set designer and being able to create fantasy worlds. My favorite movie is Willy Wonka and the Chocolate Factory. Need I say more? The projects below were all planned, produced and hand constructed by yours truly (except the crystal sculpture). With limited budgets and resources, I am proud of these fantasy-like creations. 


Event Design

Event Production

3D Planning and Construction



Heather Elder Represents


Creative Director

Production & Project Manager


Sephora SDCA

SDCA is a conference where Store Directors are emmersed into beauty brands and learn about each unique brand. The experience created was a life-sized, sensory quiz of spiky, soft, magical, bright and colorful rooms. All in an 8x8 foot area. 

Pinrose Party-127.JPG

Holiday Release Party

Pinrose fragrances launched a new gift set for Holiday. What better way than a party with a photo op to remember the night? Great lighting, tape and hundreds of iridescent sheets later created a dreamy photo backdrop. 


Social Media backdrops + beauty giant Sephora = Sephoria

The booth pictured showcased Pinrose's Shimmer Mist. A shimmery, scented, body mist that just had to be shown in this crystal, dimensional, wonderland.


Sephora x Coachella

Sephora invited Pinrose to showcase four scents along with two other beauty brands Milk Makeup and Ouai. Visitors were immersed into each fragrance with colors and objects that exemplify each unique scent.