Working with C3 energy, we created a campaign to encourage ComEd customers to save energy. Customers were educated with an easier to understand statement with tips. Accompanying the required documents was a booklet and household reminders such as magnets and stickers.
The booklet was as an introduction to how easy it is to save energy. It listed simple steps to save money by upgrading your products and elevating your home design.
The color and design palette tied into all materials including the customer's energy bill. Iconography and tone made your utility bill fun and inviting.